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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    The Assignment of Numbers or Other Symbols to Characteristics of Objects
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The Assignment of Numbers or Other Symbols to Characteristics of Objects

Question 85

Question 85

True/False

The assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules is called measurement.

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