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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    The Scaling Techniques Commonly Used in Marketing Research Can Be
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The Scaling Techniques Commonly Used in Marketing Research Can Be

Question 81

Question 81

True/False

The scaling techniques commonly used in marketing research can be classified into comparative and noncomparative scales.

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