Multiple Choice
A major disadvantage of comparative scales would be which of the following?
A) Halo or carryover effects are reduced.
B) Respondents bring the same point of reference to a task.
C) The resulting data measures relative differences.
D) Only big differences between objects can be detected.
E) A researcher cannot generalize beyond the objects under study.
Correct Answer:

Verified
Correct Answer:
Verified
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