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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    A Comparative Scaling Technique in Which Respondents Are Presented with Several
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A Comparative Scaling Technique in Which Respondents Are Presented with Several

Question 83

Question 83

True/False

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called rank order scaling.

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