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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Paired Comparison Scaling Is Useful When the Number of Brands
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Paired Comparison Scaling Is Useful When the Number of Brands

Question 16

Question 16

Multiple Choice

Paired comparison scaling is useful when the number of brands under consideration is limited to no more than ________.


A) one
B) three
C) five
D) seven
E) ten

Correct Answer:

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