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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    In Marketing Research,ordinal Scales Are Used for All of the Following
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In Marketing Research,ordinal Scales Are Used for All of the Following

Question 18

Question 18

Multiple Choice

In marketing research,ordinal scales are used for all of the following purposes EXCEPT:


A) preference rankings.
B) market shares.
C) market position.
D) social class.
E) B and C

Correct Answer:

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