Multiple Choice
A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed is called a(n) ________.
A) nominal scale
B) ordinal scale
C) interval scale
D) ratio scale
E) random scale
Correct Answer:

Verified
Correct Answer:
Verified
Q16: Paired comparison scaling is useful when the
Q17: Nominal scales are used for classification and
Q18: In marketing research,ordinal scales are used for
Q20: Which of the following statistics is not
Q22: Noncomparative scaling is the most widely used
Q23: The assignment of numbers or other symbols
Q24: Permissible statistics for ordinally-scaled data include which
Q25: According to the text,noncomparative scales are also
Q29: All statistical techniques can be applied to
Q41: Only a limited number of statistics,all of