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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    Which of the Following Statistics Is Not Permissible with Ordinally
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Which of the Following Statistics Is Not Permissible with Ordinally

Question 20

Question 20

Multiple Choice

Which of the following statistics is not permissible with ordinally scaled data?


A) range
B) mode
C) rank order correlation
D) all of the above

Correct Answer:

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