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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Keeping a Date of Birth in a Customer Database Allows
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Keeping a Date of Birth in a Customer Database Allows

Question 3

Question 3

True/False

Keeping a date of birth in a customer database allows companies to do something a little special and contact customers on their birthdays with a birthday note or special promotion for them.

Correct Answer:

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