Which of the Following Is True of Building Customer Relationships

Multiple Choice

Which of the following is true of building customer relationships through direct marketing? 

A)  Word-of-mouth advertising is the best way to build a marketing base.  
B)  Long-term customer relationships must be based on trust. 
C)  Transactions are more important than relationships in direct marketing.  
D)  Customers are willing to pay for catalogs if given the proper incentive.