The Process of Market Segmentation Involves Breaking Down a Heterogeneous

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried out to include the whole world,which of the following would be most accurate?

A) individual segmentation could not be used by small firms.
B) all individuals have the same needs in spite of cultural differences.
C) every individual in the world is a market segment.
D) individual segmentation would control the demand for products.