Multiple Choice
Ayres Corporation Ayres Corporation makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.
-Refer to Ayres Corporation.What type of targeting strategy is Ayres using?
A) demand positioning
B) concentrated targeting
C) undifferentiated targeting
D) multisegment targeting
Correct Answer:

Verified
Correct Answer:
Verified
Q4: A segmentation plan must produce segments that
Q98: To position a product,a manufacturer must develop
Q135: What is benefit segmentation? For toothpaste,list six
Q191: Listerine Essential Care toothpaste is designed to
Q193: Around the beginning of fall each year,about
Q194: The process of market segmentation involves breaking
Q195: Chatelaine magazine targets what it calls "Chatelaine
Q197: Chandler Kumar owns two antique stores.One is
Q199: The demographic factors of gender,age,and income often
Q201: The slogan used by GlaxoSmithKline,"Disease has no