Chatelaine Magazine Targets What It Calls "Chatelaine Jugglers," Defined as 25-

Multiple Choice

Chatelaine magazine targets what it calls "Chatelaine jugglers," defined as 25- to 44-year-old women who must juggle family,husband,and job.According to a Chatelaine ad,"She's the product of the 'me generation,' the thirty-something woman who balances home,family,and career- more than any generation before her,she refuses to put her pleasures aside.She's old enough to know what she wants.And young enough to get it." Which type of segmentation is this?

A) demographic and psychographic
B) benefit desired and usage rate
C) geodemographic and benefit desired
D) demographic and usage rate