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    Exam 8: Segmenting, Targeting, and Positioning
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    Which of the Following Is One of the Four Criteria
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Which of the Following Is One of the Four Criteria

Question 96

Question 96

Multiple Choice

Which of the following is one of the four criteria identified in your text for successful market segmentation?


A) sustainability
B) immeasurability
C) accountability
D) accessibility

Correct Answer:

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