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    Exam 7: Segmenting, targeting, and Positioning
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    The Slogan Used by GlaxoSmithKline,"Disease Has No Greater Enemy," Indicates
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The Slogan Used by GlaxoSmithKline,"Disease Has No Greater Enemy," Indicates

Question 201

Question 201

True/False

The slogan used by GlaxoSmithKline,"Disease has no greater enemy," indicates that the pharmaceutical company relies heavily on benefit segmentation variables.

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