When Procter & Gamble (P&G) Introduced Liquid Tide to a New

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy. What is it called?

A) demarketing
B) selective perception
C) undifferentiation
D) cannibalization