The Mammoth Company Is the Largest Provider of Utilities in a Region

Multiple Choice

The Mammoth Company is the largest provider of utilities in a region. It has also been accused of being the biggest source of industrial air pollution in the area. The Mammoth Company is trying to change consumer perception of the company by sponsoring a series of television programs on how to preserve our environment. What is the company hoping the programming will lead to?

A) repositioning
B) reengineering
C) demarketing
D) undifferentiated targeting