Multiple Choice
Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is ________, which addresses the question, "What is the buyer really buying?"
A) an actual product
B) an augmented product
C) core customer value
D) co-branding
E) exchange value
Correct Answer:
Verified
Correct Answer:
Verified
Q7: _ occurs when a company lengthens its
Q8: Service productivity can be increased by hiring
Q9: A service refers to an activity, benefit,
Q10: _ are the major marketing factors in
Q11: A company has four choices when it
Q13: BlueFin canned tuna has higher sales than
Q14: If a consumer purchases a new flat-screen
Q15: _ involves the use of a successful
Q16: Specialty products are consumer products and services
Q17: _ products are those products purchased for