Multiple Choice
Service productivity can be increased by hiring new employees who will work harder, by giving up some quality, or by ________.
A) using technology more effectively
B) outsourcing portions of the process to other firms
C) creating more self-serve opportunities for customers
D) reducing the number of products offered
E) increasing the price on some of the product line
Correct Answer:

Verified
Correct Answer:
Verified
Q3: If a consumer purchases a new flat-screen
Q4: Service companies can differentiate their offering by
Q5: What are the key service characteristics a
Q6: What are the two dimensions of product
Q7: _ occurs when a company lengthens its
Q9: A service refers to an activity, benefit,
Q10: _ are the major marketing factors in
Q11: A company has four choices when it
Q12: Product planners need to consider products and
Q13: BlueFin canned tuna has higher sales than