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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    A Service Refers to an Activity, Benefit, or Satisfaction Offered
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A Service Refers to an Activity, Benefit, or Satisfaction Offered

Question 9

Question 9

True/False

A service refers to an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.

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