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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    What Are the Two Dimensions of Product Quality
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What Are the Two Dimensions of Product Quality

Question 6

Question 6

Multiple Choice

What are the two dimensions of product quality?


A) consistency and level
B) performance and conformance
C) design and innovation
D) conformance and style
E) feature and design

Correct Answer:

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