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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Which of the Following Promotion Categories Is Most Likely to Include
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Which of the Following Promotion Categories Is Most Likely to Include

Question 3

Question 3

Multiple Choice

Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?


A) sales promotion
B) direct and digital marketing
C) horizontal diversification
D) public relations
E) advertising

Correct Answer:

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