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  2. Topic
    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    When a Customer Lets a Producer Know Something About Its
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When a Customer Lets a Producer Know Something About Its

Question 1

Question 1

Multiple Choice

When a customer lets a producer know something about its products or advertising, the customer is providing ________.


A) decoding
B) noise
C) feedback
D) encoding
E) reverse marketing

Correct Answer:

verifed

Verified

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