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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which Major Promotion Category Uses Catalogs, Direct Mail, E-Mail, Mobile
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Which Major Promotion Category Uses Catalogs, Direct Mail, E-Mail, Mobile

Question 98

Question 98

Multiple Choice

Which major promotion category uses catalogs, direct mail, e-mail, mobile marketing and social media?


A) sales promotion
B) direct and digital marketing
C) horizontal diversification
D) public relations
E) advertising

Correct Answer:

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