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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    The Shift Toward Digital Communication Allows Companies to Keep Control
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The Shift Toward Digital Communication Allows Companies to Keep Control

Question 22

Question 22

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The shift toward digital communication allows companies to keep control of message exposure.

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