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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Direct and Digital Marketing Involves Engaging Directly with Carefully Targeted
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Direct and Digital Marketing Involves Engaging Directly with Carefully Targeted

Question 20

Question 20

True/False

Direct and digital marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

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