The Microsegmentation of Business Markets Center on Characteristics Of

Multiple Choice

The microsegmentation of business markets center on characteristics of:

A) buying organizations (e.g., the size) .
B) the product application (e.g., end market served) .
C) decision-making units (e.g., decision style) .
D) the purchasing situation (e.g., types of buying situation) .
E) geographic regions (e.g., Midwest) .