Solved

Match of the Following

Question 34

Matching

Match of the following

Premises:
True in both radio and TV, most spot purchases are made through them.
Its emergence in the last 20 years saved AM from economic disaster.
A copyright issue confronting broadcasters as they stream on-air programming over the Internet.
Final tonal quality but limited signals transmitted by varying frequencies of electromagnetic waves.
Large number of stations and lack of specific programming make this quite a challenge.
Prompted the accelerated rate of purchase of radio stations by conglomerates.
The new business model for radio.
The primary source of network radio ratings.
Major source of local syndicated radio ratings and a dominant radio research company.
Almost 2,000 radio stations in the United States carry this as their primary format.
Its availability for national radio programmers provides a number of advantages for their local radio affiliates.
Was the first radio network.
Specialty or niche formats with upscale audiences that are difficult to reach with other media.
An association that promotes the use of radio as an advertising medium.
The geographical boundaries that are the focus for radio ratings.
Responses:
RADAR
MSA and TSA
performance fees
talk radio
country
audience-rating data
Telecommunications Act of 1996
reps
jazz and classical music
satellite links
Web sites
FM
signals
RAB
Arbitron
NBC

Correct Answer:

RADAR
MSA and TSA
performance fees
talk radio
country
audience-rating data
Telecommunications Act of 1996
reps
jazz and classical music
satellite links
Web sites
FM
signals
RAB
Arbitron
NBC
Related Questions

Q29: Among the major differences between Arbitron and

Q30: The affinity radio builds with listeners carries

Q31: CBS Radio, Inc. and Clear Channel are

Q32: In 2008, national advertisers spent about how

Q33: A similar budget, even a similar number

Q35: Radio is considered by many as a

Q36: A competent media planner would look increasingly

Q37: Which two characteristics of radio give it

Q38: To make an effective radio buy, you

Q39: The number of waves that pass a