Multiple Choice
Challenges that consumer magazines are encountering include all of the following EXCEPT:
A) declining gross revenues.
B) rising cost of paper.
C) greater delivery expenses.
D) greater marketing expenses.
E) need to discount subscriptions.
Correct Answer:

Verified
Correct Answer:
Verified
Q48: Magazine specialization is an advantage, but it
Q49: List the major current costs concerns for
Q50: In contrast to consumer magazine advertisers, business
Q51: _ for a magazine would be the
Q52: A magazine short rate involves:<br>A)compensating the advertiser
Q54: The longer _ required by magazines reduce
Q55: Because of the tone and advertising carried
Q56: Which media face similar challenges and opportunities
Q57: Which is NOT a reason for advertisers
Q58: Advertisers may be advised to use Simmons