A Magazine Short Rate Involves

Multiple Choice

A magazine short rate involves:

A) compensating the advertiser for keeping copy to a minimum.
B) allowing an advertiser to pay for additional page insertions at a lower price than originally agreed upon for each page insertions.
C) an advertiser using less space than originally contracted for the year and being charged an adjustment at a higher-than-contracted rate per page.
D) the premium rate charged for last minute additions of copy.
E) response to unwarranted increases in costs of space.