Multiple Choice
Because of the tone and advertising carried in business publications, which of the following would NOT likely be a reason typical businesspeople would consider them?
A) to monitor the competition
B) to help with marketing strategy for their product category
C) for up-to-date information on trends in their industry
D) for leisurely reading
E) for reference material
Correct Answer:

Verified
Correct Answer:
Verified
Q50: In contrast to consumer magazine advertisers, business
Q51: _ for a magazine would be the
Q52: A magazine short rate involves:<br>A)compensating the advertiser
Q53: Challenges that consumer magazines are encountering include
Q54: The longer _ required by magazines reduce
Q56: Which media face similar challenges and opportunities
Q57: Which is NOT a reason for advertisers
Q58: Advertisers may be advised to use Simmons
Q59: List and discuss four positive characteristics of
Q60: Discuss why readership is such an important