In Reference to Consumer Characteristics,________ Can Be Determined from Direct

Multiple Choice

In reference to consumer characteristics,________ can be determined from direct questioning and categorized by a simple objective measure,whereas ________ are abstract and can be determined only through more complex questioning.

A) consumption-specific features; consumer-rooted features
B) facts; cognitions
C) product-specific features; consumption-specific features
D) cognitions; facts
E) consumer-rooted features; consumption-specific features