Your Company Was Responsible for an Error That Was Not

Multiple Choice

Your company was responsible for an error that was not harmful but inconvenienced customers and cost them time and money.
-Under these circumstances, an apology ________.

A) is inappropriate as it shows weakness
B) is unnecessary since no one was harmed
C) may be ethical, but cannot be good business
D) has plenty of downside but no potential upside
E) can have a positive effect