When a Company Must Deny a Customer Request, Which of the Following

Multiple Choice

When a company must deny a customer request, which of the following is most important to maintaining a positive relationship?

A) the company must correct all errors
B) the company must apologize whether or not they are at fault
C) the company must let customers know that it values them
D) the company must provide acceptable reasons for denying the request
E) the company must use the direct approach so as not to waste the customer's time