Multiple Choice
Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?
A) Parity exists among competitors' pricing.
B) Distribution is the most relevant variable for satisfying target market demand.
C) Little vulnerability exists because of strong competitor attention to distribution.
D) Distribution can enhance the firm by creating a synergy.
E) Competitors enjoy parity in the promotion variable of the marketing mix.
Correct Answer:

Verified
Correct Answer:
Verified
Q4: _ is,the broad principles by which the
Q5: Payment by the manufacturer for obtaining space
Q6: From the perspective of _,channel members are
Q7: After the channel has been designed,the channel
Q8: A well positioned channel:<br>A) Means the channel
Q10: The most fundamental distribution decision of all
Q11: Channel strategy may be of more importance
Q12: How close a channel relationship any given
Q13: The evaluation of channel member performance is
Q14: Making distribution a priority is most appropriate