Multiple Choice
An advertisement for First Union Bank describes the bank as not only providing all banking services a consumer could ever want,but also offering brokerage house services.Instead of just competing against banks,First Union increased its versatility by positioning its services:
A) based on superiority to competitive products.
B) in terms of particular types of service users.
C) relative to a class of products or services.
D) in terms of its position as a cost leader.
Correct Answer:

Verified
Correct Answer:
Verified
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