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An Advertisement for First Union Bank Describes the Bank as Not

Question 74

Multiple Choice

 An advertisement for First Union Bank describes the bank as not only providing all banking services a consumer could ever want,but also offering brokerage house services.Instead of just competing against banks,First Union increased its versatility by positioning its services: 


A)  based on superiority to competitive products.
B)  in terms of particular types of service users.
C)  relative to a class of products or services.
D)  in terms of its position as a cost leader.

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