Which of the Following Statements Is True with Regard to a Positioning

Multiple Choice

 Which of the following statements is true with regard to a positioning map? 

A)  It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
B)  It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
C)  It is a type of documentation used by the U.S. Department of Commerce to create a geodemographic model of the nation.
D)  It is a visual description of customers' perceptions of competitive products, brands, or models.