Why Is It Inadvisable for a Follower to Attempt to Directly

Multiple Choice

Why is it inadvisable for a follower to attempt to directly position their product against the industry leader?

A)  Competing with market leaders can be costly and not often successful
B)  A follower's product already dominates in sales and in the minds of customers
C)  Followers find it difficult to select segmentation strategies
D)  A follower can never compete with the industry leader in terms of product quality