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    Preface to Marketing Management
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    Exam 9: Personal Selling, Relationship Building, and Sales Management
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    The Process of Locating Potential Customers Is Called
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The Process of Locating Potential Customers Is Called

Question 64

Question 64

Multiple Choice

The process of locating potential customers is called: 


A)  database building.
B)  approaching.
C)  customer sourcing.
D)  prospecting.

Correct Answer:

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