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In Order to Forecast Sales for a Marketing Management Textbook,the

Question 63

Multiple Choice

In order to forecast sales for a marketing management textbook,the bookstore owner analyzed past sales data and the impact of the number of books on similar topics released in the market.The bookstore owner used _____ for its sales forecasting.


A)  jury of executive opinion method
B)  sales force composite method
C)  customer expectations method
D)  time-series analysis

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