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A Company Specializes in Developing Technically Complex Traffic-Management Software

Question 20

Multiple Choice

A company specializes in developing technically complex traffic-management software.Specific technical knowledge is required by units of the buying organization in order to use the software optimally.Which of the following structures for organizing the sales force is best suited in this case? 


A)  Geographical structure
B)  Customer structure
C)  Product structure
D)  Major account structure

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