Multiple Choice
In a certain Canadian province, an area is populated by young Haitians who are mainly blue-collared workers as they are unskilled manual labourers.They are not highly educated and live in rented apartments.However, some Haitians who are college graduates also inhabit this low-income area.They are white-collar workers as they have desk jobs.Even though there is a difference in income, both the blue-collared workers and white-collared workers share the same lifestyle.A company that develops products to serve both groups of people is using:
A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.
Correct Answer:

Verified
Correct Answer:
Verified
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