An Up-And-Coming Businessman Buys a Certain Brand of Apparel

Multiple Choice

An up-and-coming businessman buys a certain brand of apparel.This brand is associated with the image of an individual who values exclusivity and style, which is the kind of person the businessman would like to be.In the context of psychographic segmentation, the brand is appealing to the businessman's:

A) self-concept.
B) ideal point.
C) positioning statement.
D) perceptual map.
E) self-morals.