Magas Is a Business Information Service Provider That Helps Companies

Multiple Choice

Magas is a business information service provider that helps companies by dividing the consumer market into different consumer segments.One such segment consists of neighbourhoods that are populated by wealthy families.People in this segment are more likely to take vacations on cruises and store money in offshore banks.To identify this segment, Magas has used:

A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.