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    Exam 9: Creative Strategy: Implementation and Evaluation
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    An Ad for Red Bull That Focuses on the Dominant
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An Ad for Red Bull That Focuses on the Dominant

Question 24

Question 24

Multiple Choice

An ad for Red Bull that focuses on the dominant traits of the product-its ingredients-and the benefits they provide is using a ________________ appeal.


A) feature
B) recency
C) favorable price
D) popularity
E) Fear

Correct Answer:

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