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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    When a Person Speaks on Behalf of a Product or Service
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When a Person Speaks on Behalf of a Product or Service

Question 21

Question 21

Multiple Choice

When a person speaks on behalf of a product or service based on his or her personal use of and experiences with it, a(n) _____ execution is being used.


A) dramatization
B) slice-of-life
C) animation
D) demonstration
E) testimonial

Correct Answer:

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