Multiple Choice
When Frito-Lay sponsored its "Crash the Super Bowl" creative competition and ran an ad that was entirely conceived and produced by amateurs, rather than advertising professionals, it was an example of __________________
A) transformational advertising.
B) reminder advertising.
C) rational advertising.
D) user-generated content.
E) teaser advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Once a script for a television commercial
Q13: Advertising appeals that relate to consumers' social
Q19: When Alcon's Opti-Free multi-purpose disinfecting solution for
Q21: When a person speaks on behalf of
Q24: An ad for Red Bull that focuses
Q25: The content in an advertisement that emphasizes
Q26: A print ad for flood insurance lists
Q41: Manten is a popular brand of hiking
Q45: When deciding on the visual portion of
Q54: Which of the following questions should be