Multiple Choice
The "Find Your Beach" campaign for Corona Extra makes the experience of drinking the beer more enjoyable and connects the experience of the advertisement so tightly with the experience of drinking the beer that consumers cannot remember the brand without recalling the experience generated by the advertisement, which makes it a ____________________ ad.
A) product benefit
B) rational
C) transformational
D) reminder
E) teaser
Correct Answer:
Verified
Correct Answer:
Verified
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