Multiple Choice
Which of the following is a common criticism of TV commercials?
A) The creative execution tends to overshadow the advertiser's message.
B) They usually have a horizontal layout.
C) They are highly unpredictable and difficult to interpret.
D) They fail to effectively include needledrops and jingles.
E) They overemphasize the brand name and product selling points.
Correct Answer:
Verified
Correct Answer:
Verified
Q110: The use of an actor's voice for
Q111: An ad for Calloway Resorts stresses the
Q112: When an advertiser has something important or
Q113: The layout of a print ad determines
Q114: Which of the following statements is true
Q115: The audio portion of a commercial is
Q116: A Bright laundry detergent ad showed a
Q117: An ad for Sylio, a prescription medicine
Q118: _ are used in the execution of
Q119: Straight-sell message executions are commonly used with