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  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 9: Creative Strategy: Implementation and Evaluation
  5. Question
    _____ Advertising Attempts to Make the Experience of Using a Product
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_____ Advertising Attempts to Make the Experience of Using a Product

Question 20

Question 20

Multiple Choice

_____ advertising attempts to make the experience of using a product or service richer, warmer, or more exciting.


A) Informational
B) Teaser
C) Transformational
D) Reminder
E) Rational

Correct Answer:

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